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Joan Mancuso, Senior Vice President
Joan applies her twenty-five years’ of research experience (including clinical research) to all of her marketing research engagements. With expertise and thought leadership in segmentation, pricing and product development, brand equity, and customer satisfaction, she has extensive experience designing and deploying complex B2B and multi-country projects. She has worked with a variety of clients in many sectors, with a focus on telecom and technology since 1998. Other focus areas include healthcare and energy. With her varied background that cuts across many social science disciplines, Joan is able to bring together multidisciplinary teams of professionals in a harmonious and productive mix that results in crisply laid out insights for her clients. Joan earned her M.B.A. in Management from Johns Hopkins University and her Bachelor's degree in Biological Sciences and Studio Art from Stanford University. She has also completed coursework for a Masters degree in Sociology at Brown University.
Karen Stuth, Senior Vice President
Karen is responsible for developing and managing global accounts among a broad range of companies, with a specialization in information technology and information delivery and publishing industries. With more than two and a half decades of marketing, business development, and marketing research experience, Ms. Stuth's professional background includes both marketing and market research management on both the client and supplier side. A skilled methodologist, Ms. Stuth has also successfully designed and executed complex international research studies spanning all points along the product life cycle, producing actionable and meaningful results for her clients. Ms. Stuth holds a Bachelor's degree from Stephens College, a Master's degree from The University of Missouri, a Juris Doctor degree from The University of Texas School of Law, and has additional post-graduate work in research and statistics. A licensed attorney, Ms. Stuth has also taught graduate and undergraduate courses in marketing research, business research, and business law at Regis University in Colorado.
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