Positioning
"Your customers already have you positioned"
A clear positioning goes hand in hand with a defined client promise. We can help you. Too often, companies make the mistake of working on their desired positioning rather than managing their existing positioning.
Are you blindly pursuing your commercial or corporate positioning?
For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Segmentation
"Market segmentation is only useful if it creates value for the company"
If it's true that consumers choose their company, the opposite is true too. A company should be able to choose its customers. We can work on this with you. Segmenting is not only to discover consumers' differences but also their similarities.
What do your customers have in common? Why are they your clients?
For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it