Myths in Marketing

Authors: Alan Middleton, Ph.D. and Ian Large

How They Arise, Where they Persist

Authors: Chuck Chakrapani, Ph.D. and Dimitra Maniatis

The Myth That More Is Better: How Too Much Choice Is Hurting Consumer Satisfaction and Corporate Profitability

Authors: Kyle Murray, Ph.D. and Janet Buczek

Build A Better Mousetrap And The World Will Beat A Path To Your Door

Authors: Pauline Wallin, Ph.D. and Denise Previti

Myths And Reality: Social Media Beliefs Around The World

Authors: Sylvain Senecal, Ph.D. and Joan Mancuso