"Your customers' satisfaction depends on their expectations"
To have satisfied customers, you need to manage their expectations. If you fall short of your customers' expectations, you'll create dissatisfaction. If you exceed them, your company will often have invested too much. Balance is therefore of the essence when it comes to managing expectations.
Which elements are your clients satisfied or dissatisfied with?
"Often it's the company that breaks its client promise, thus creating customer disloyalty all by itself"
Companies regularly devote too much effort, too much energy and too many human and financial resources to attract groups of consumers who are more or less appealing. Instead they should spend more time on increasing loyalty among their already loyal customers. We can help you concentrate your efforts on the right customer segments.
When was the last time that you thanked your most loyal customers?